SEARCH ENGINE MARKETING
BE FOUND WHEN CONSUMERS SEARCH FOR YOUR PRODUCTS & SERVICES
SEARCH ENGINE MARKETING FOR YOUR BUSINESS
Search Engine Marketing is the fastest way to generate business over the internet. Whether you are trying to promote your brand, increase sales, or generate more calls, we are ready to help. At Spartan Marketing, our Google Certified Analysts partner with top-tier Google Representatives that create tailored campaigns to fit your marketing goals as well as stay relevant and efficient within the advertising space. Our approach to digital marketing revolves around the idea of maximizing our resources, daily updates and monitoring, and ensuring efficiency before suggesting any sort of budget increase.
Currently, Google is king. So while we stay up-to-date on Bing Ads, Yahoo, and others, our primary focus is on Google Ads and Google Guarantee. Google Ads operates on a pay-per-click or pay-per-view basis while Google Guarantee operates on a pay-per-call basis. We understand each business has its own unique goals and our representatives will help you find the best route.
Google Ads is Google's branded pay per click program. It allows you to create ads and bid a price you are willing to pay for clicks from specific keywords being searched related to your products and services by consumers online. The beauty of it is you only pay when your ad is clicked which is why Google Ads is called a "pay per click" program. These programs are incredibly trackable due to their integration with our websites. Our reporting is transparent and we will not sidestep your questions and concerns. If we don’t have the answer, we will find it.
Participating in this form of advertising is important because 86% of all searches online are non-branded queries. This means your consumers are looking for your product or services, not you or your competitors business names. These consumers’ business are up for grabs.
Sounds easy enough right? Unfortunately, it’s not. You would think that the more money you bid on a keyword, the higher your ad shows on a search for the keyword.
The frustrating truth about Google Ads, much like other marketing companies, is that Google’s ad platform runs off of Artificial Intelligence and can overwhelm you with irrelevant data or suggestions which don’t fit your business. Our Analysts understand how to navigate this platform and ensure your Ad Quality Score is performing at 100%.
The quality score is comprised of the following:
Landing Page Quality
Account History
Historical Click Through Ratio
Relevance of Keyword to Ads
Relevance of Keyword & Ad to Search Query
Efficient Spending
Ad Content
All of these factors need to be maintained and taken into consideration in every decision regarding the Google Ads campaign. When managed properly, your quality score goes up, costing you less money per click; essentially bringing you more business at a lower cost. Controlling the quality score is paramount to the success of the campaign, but there is a lot of other ongoing work that goes into pay per click programs making them time consuming and cumbersome. They take time away from running your business. This is why it's important your pay per click program is professionally managed.